Had to reblog this to share with people. Knowledge is power over advertising!!

Socially Fit

Why All the Hype

The coconut is commonly associated with beautiful tropical beaches. Towering coconut palms at the fringe of a beach makes the scene picture postcard perfect. The coconut, however, has much more than aesthetic value: it is a valuable commercial resource as well as an important source of nutrition and medicine for many communities in the world.

The coconut is not a nut; it is in fact a drupe. The coconut palm can withstand salty water conditions and can thrive without pesticides and fertilizers.  Typically one palm produces over 100 coconuts a year. It does so for over 70 years and then it becomes a ‘senile palm’. At which point it can be chopped down for its timber. The timber can be used for construction and for making  coconut flooring. Using coconut as an alternative to hardwood is one of the methods for creating a sustainable society.

Coconut water…

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